Theaters



If you would like to further develop your existing loyalty card system or would like to use bercode cards as a promotional tool to help sell your season tickets, please read the following information:

Our business concept is to deliver the discounted purchase opportunity to customers indirectly, through our bercode-issuing partners. However, as our network of points of acceptance continues to grow (currently thousands of merchants/service providers offer discounts), more and more people want to become bercode holders. Thus, theatres, museums, art institutions that serve their audience with a branded card can generate additional revenue not only from the sale of bercode-branded patron or season tickets, but also from bercode holders’ purchases.

Such a cooperation would be very profitable, because the card would have a significant emotional value for its owner, because of his/her theatre and artists, and he/she would carry it with him/her in his/her mobile phone or even in plastic form in his/her wallet, so that he/she could show it off to his/her friends. And we can add the rational value (i.e. the possibility of discounted purchases) that would allow your supporters to keep ordering new cards (or automatically renewing existing ones) every quarter, half year or year, saving "upfront" (even several times) the price of the next card through the discounts they would have to take advantage of. If you would produce not just one but several cards with different graphics (e.g. a new card every premiere), there are likely to be many people who would also order new cards, e.g. quarterly, to build up a collection of cards from expired collections.

The cards of course can also be used to motivate spectators to buy tickets or season tickets, even at a higher price. Many more tickets would be sold (even months before the event) if the spectator received a card as a gift, which would save more money than the ticket cost.

The Bercode Platform provides Issuer Partners with a web-based administration system, accessible by multiple managers and administrative staff with different levels of access rights, for ordering their cards, tracking the production/logistics of plastic cards, and itemizing the benefits and commissions generated by their issued bercodes.

In the above-mentioned administration system, bercode-issuers can also entrust Benefit Barcode with the sale of some of their cards - in the webshop - at any time. In this case, the card fees are collected by the Platform, the cards are automatically produced and - in the case of plastic-based orders - mailed to their future owners. These revenues will also automatically appear on the balance of the bercode-issuer and can be drawn down by the bercode-issuers at any time.

Depending on the number of cards issued and their validity period, the cost of the bercodes entitling to discounts is only a few ten US dollars per card per year, which are automatically deducted from the revenue (i.e. no investment is necessarily required).

If you are interested and are considering issuing bercode cards, please register on our Platform! This registration does not entail any obligation, any payment obligation will only arise when ordering a specific service.

You can learn how to use our Platform by visiting our support page. If you get stuck at any point, we are at your disposal through the following communication channels.